slider image news
01 September, 2020

"Artashat Cannery" produced private label “Market Collection” for “Perekrestok” supermarket chain

“Artashat Cannery” (Аrtfood) produced private label Armenian cannery for “Perekrestok” Russian largest and well-known supermarket chain. Premium products are already on the supermarket shelf under the brand “Market Collection”.

Within the year the production will be enlarged up to 100 product types. The brand is consisted only by the premium products: Armenian cannery, Halloumi cheese of Cyprus, Italian pasta and bruschetta, Greek olives etc.  

Private label is one of the most leading fields for production and supermarket chains. Only in 2019 it has consisted 8 % in “Perekrestok”, and in comparison, of the last year it has increased 1,4 times. Now the Chain manages 16 private labels, which produce more than 2000 product types.